Luxury services are pleasurable events that are hard to get. Unlike luxury, often genuine items, services are intangible and can be used whenever someone wants to. So, non-ownership and the three other Ps (people, process, and actual facilities) are essential for luxury services to develop and keep a sense of exclusivity in the minds of their customers. Also, the growing popularity of social and hedonic rarity in luxury has made service-specific traits even more critical.
Transportation
One example is transportation services with a driver. When people come to meetings, a private car or jet can be a great way to make an excellent first impression. They also make you feel like a VIP by giving you ease and safety. Also, services closely follow COVID-19 safety rules to ensure their workers and customers are safe. For example, between each client, private car services clean the whole inside of their cars, including any high-touch areas that could have come in contact with the last passenger’s dirty clothes and skin.
In the same way, other high-end concierge services offer their users a range of personal assistance to help them run their lives and companies. For example, one company will run a second or third home, book famous singers for a wedding in the Mediterranean, remember an employee’s birthday with a custom gift, or help with real estate sales and business acquisitions. These services are for wealthy people who want to get rid of time-consuming jobs they don’t know how to do or don’t have time to do.
The United States, the United Kingdom, and Hong Kong are home to the most well-known and long-running luxury butler companies. Quintessentially Group is one of the biggest. It started in London in 2000 and now has offices in 63 places worldwide. It is part of a network of more than 33 sister companies that deal with all areas of living in luxury.
These companies help their members travel, eat out, shop, care for their health, run daily chores, find childcare, cars, events, real estate, and find unique things and experiences. Several of these services have mobile apps that make it easy for users to ask for help and see how things are going. The app can be used on any device and lets users talk to concierge workers in real-time.
Service and Luxury Literature
Even though there is a lot of writing about luxury items, there is still much to learn about luxury services. This piece opens up a new area of research by looking at the key features of luxury services, connecting them to essential frameworks from both the service and luxury literature, and figuring out what this means for both theory and practice. In particular, this defines luxury services and shows how they differ from luxury goods and ordinary services. It also talks about the role of psychological ownership, how consumers see conspicuous consumption, and other types of exclusivity in luxury. Finally, it suggests ways to improve services that consumers think are luxurious. With these tips, small and medium-sized businesses can improve their services to make them more elegant. By offering customer service at a high level, they can draw and keep wealthy customers while making as much money as possible.
